International Franchisee Requirements
We are committed to successful, long-term commercial relationships, and hence, it’s critical that our partners are qualified and a strong fit with our brand.
Our typical international development agreements require franchisees to build multiple restaurants in a defined geography within a defined period. At a minimum, 5 restaurants are required for an international development agreement.
Our preferred partner is an experienced and well-capitalized multi-unit restaurant / retail operator who is ideally familiar with operating franchised brands. We typically require a minimum of $1MM USD in net worth for each restaurant to be built, along with substantial liquid cash assets for initial restaurant construction, as well as to fund working capital costs and startup costs, which are substantial.
Territorial exclusivity may be granted on a case-by-case basis and is dependent on the initial development commitment.
Our Ideal Franchise Partner
Passionate about the Applebee’s brand and food service
Has previous F&B knowledge and/or experience building brands(s) with a track record of developing and operating multi-unit concepts
Committed to a long-term franchise relationship built on trust and respect, integrity and highest ethical values
Experienced in Marketing & Customer-oriented culture, and knows how to build a business and a brand
Is highly capable, particularly in critical areas like supply chain, quality assurance, and has access to and ability to secure premier real estate
Established infrastructure dedicated to the development of our brand (including marketing, supply chain, development, and operations)
Established operations and/or has existing business interests in a targeted market